AI marketing agency
How to choose a competent AI marketing agency
Seven questions to ask before signing, to distinguish an AI marketing agency that delivers customers from one that has simply added "AI" to its name.
7 questions to ask before signing
Ask what the AI automates, who owns the ad account, how quickly leads are contacted, who books the appointments, what is included in the reports, whether training is provided, and what the contract terms are.
- Concretely, what does the AI do on a daily basis?
- Will the campaigns run on my own ad account?
- How many seconds does it take for a new lead to get a response?
- Who books the appointments and where are they managed?
- Which metrics are included in the reports and how often are they sent?
- Are scripts and training provided for my team?
- What is the contract length and how do I opt out?
Evidence to request
Request a full workflow demo and case studies showing spend, leads, and appointments for the same period.
A credible case study includes budget, timeframe, leads, appointments, and sales. Percentages without context or logos without figures are not enough.
Green flags and red flags
Green flag: your own account, instant responses, simple reporting, and clear pricing. Red flag: budget bundled into the fee, long contracts, and leads delivered via Excel.
| Aspect | Green flag | Red flag |
|---|---|---|
| Ads account | In your name | Owned by the agency |
| Contact | Managed via AI chat | List to call back |
| Price | Clear fee + separate budget | Opaque package |
| Reporting | Appointments and cost per appointment | Impressions and likes only |
Frequently asked questions
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Service
Spark AI: the AI marketing agency from 299 €/month
Ads, 24/24 chat, appointments, reports, and scripts with AI.
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Data
Digital Index 2026
The online presence of 27.917 beauty salons, province by province.
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