Digital Index · Abruzzo

    Beauty salons in Abruzzo: how many are online

    In Abruzzo we checked 706 beauty salons across 4 provinces: the 57% have no website, 8 points above the national average of 49%. It is the 20in the regional ranking out of 20 for digital adoption in the sector.

    706

    salons analysed

    57%

    without a website

    73%

    without social media

    63%

    reachable on WhatsApp

    The provinces of Abruzzo

    Ranked from most to least digitally connected. Click for a full breakdown of each province.

    Online presence of beauty salons in the provinces of Abruzzo
    ProvinceSalonsNo websiteNo social media
    Pescara23753%74%
    L'Aquila14155%71%
    Chieti15356%74%
    Teramo17563%73%

    How to contact a salon in Abruzzo

    A total of 63% of salons in the region can be reached on WhatsApp, compared with 13% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.

    If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.

    Back to the national report

    How your salon measures up in Abruzzo?

    Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.

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