Digital Index · Basilicata

    Beauty salons in Basilicata: how many are online

    In Basilicata we checked 152 beauty salons across 2 provinces: the 55% have no website, 6 points above the national average of 49%. It is the 18in the regional ranking out of 20 for digital adoption in the sector.

    152

    salons analysed

    55%

    without a website

    68%

    without social media

    57%

    reachable on WhatsApp

    The provinces of Basilicata

    Ranked from most to least digitally connected. Click for a full breakdown of each province.

    Online presence of beauty salons in the provinces of Basilicata
    ProvinceSalonsNo websiteNo social media
    Matera5547%65%
    Potenza9759%70%

    How to contact a salon in Basilicata

    A total of 57% of salons in the region can be reached on WhatsApp, compared with 20% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.

    If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.

    Back to the national report

    How your salon measures up in Basilicata?

    Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.

    Take the visibility test

    Explore more of the Digital Index

    The full national report

    Methodology, key figures and rankings for all Italian provinces.

    What we do for the beauty sector

    The system the salons we work with use to fill their appointment books.

    If you want leads, there are countless agencies.

    If You Want a System
    that Turns Them into Revenue, Let's Talk.