Digital Index · Calabria
Beauty salons in Calabria: how many are online
In Calabria we checked 413 beauty salons across 4 provinces: the 55% have no website, 6 points above the national average of 49%. It is the 19in the regional ranking out of 20 for digital adoption in the sector.
413
salons analysed
55%
without a website
67%
without social media
69%
reachable on WhatsApp
The provinces of Calabria
Ranked from most to least digitally connected. Click for a full breakdown of each province.
| Province | Salons | No website | No social media |
|---|---|---|---|
| Vibo Valentia | 38 | 47% | 66% |
| Catanzaro | 94 | 50% | 66% |
| Cosenza | 170 | 57% | 67% |
| Reggio Calabria | 111 | 59% | 68% |
How to contact a salon in Calabria
A total of 69% of salons in the region can be reached on WhatsApp, compared with 18% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.
If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.
Back to the national reportHow your salon measures up in Calabria?
Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.