Digital Index · Liguria
Beauty salons in Liguria: how many are online
In Liguria we checked 703 beauty salons across 4 provinces: the 52% have no website, 3 points above the national average of 49%. It is the 14in the regional ranking out of 20 for digital adoption in the sector.
703
salons analysed
52%
without a website
68%
without social media
59%
reachable on WhatsApp
The provinces of Liguria
Ranked from most to least digitally connected. Click for a full breakdown of each province.
How to contact a salon in Liguria
A total of 59% of salons in the region can be reached on WhatsApp, compared with 19% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.
If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.
Back to the national reportHow your salon measures up in Liguria?
Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.