Digital Index · Puglia

    Beauty salons in Puglia: how many are online

    In Puglia we checked 1,043 beauty salons across 6 provinces: the 51% have no website, in line with the national average of 49%. It is the 13in the regional ranking out of 20 for digital adoption in the sector.

    1,043

    salons analysed

    51%

    without a website

    64%

    without social media

    68%

    reachable on WhatsApp

    The provinces of Puglia

    Ranked from most to least digitally connected. Click for a full breakdown of each province.

    Online presence of beauty salons in the provinces of Puglia
    ProvinceSalonsNo websiteNo social media
    Foggia11543%65%
    Lecce27449%68%
    Bari32750%64%
    Brindisi10854%64%
    Taranto12257%57%
    Barletta-Andria-Trani9757%64%

    How to contact a salon in Puglia

    A total of 68% of salons in the region can be reached on WhatsApp, compared with 21% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.

    If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.

    Back to the national report

    How your salon measures up in Puglia?

    Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.

    Take the visibility test

    Explore more of the Digital Index

    The full national report

    Methodology, key figures and rankings for all Italian provinces.

    What we do for the beauty sector

    The system the salons we work with use to fill their appointment books.

    If you want leads, there are countless agencies.

    If You Want a System
    that Turns Them into Revenue, Let's Talk.