Digital Index · Emilia-Romagna
Beauty salons in Emilia-Romagna: how many are online
In Emilia-Romagna we checked 2,318 beauty salons across 9 provinces: the 49% have no website, in line with the national average of 49%. It is the 9in the regional ranking out of 20 for digital adoption in the sector.
2,318
salons analysed
49%
without a website
66%
without social media
59%
reachable on WhatsApp
The provinces of Emilia-Romagna
Ranked from most to least digitally connected. Click for a full breakdown of each province.
| Province | Salons | No website | No social media |
|---|---|---|---|
| Rimini | 245 | 44% | 53% |
| Parma | 196 | 44% | 71% |
| Bologna | 652 | 46% | 69% |
| Modena | 385 | 47% | 65% |
| Ravenna | 195 | 48% | 59% |
| Reggio Emilia | 186 | 55% | 70% |
| Ferrara | 190 | 56% | 68% |
| Forlì-Cesena | 161 | 57% | 69% |
| Piacenza | 108 | 57% | 64% |
How to contact a salon in Emilia-Romagna
A total of 59% of salons in the region can be reached on WhatsApp, compared with 23% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.
If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.
Back to the national reportHow your salon measures up in Emilia-Romagna?
Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.