Digital Index · Province of Parma
Beauty salons in Parma: how they perform online
In the province of Parma (Emilia-Romagna) we checked each of the 196 beauty salons: a total of 44% have no website, below the national average of 49% e better than its regional average (49%). It is the 18ª province out of 104 in the national ranking for digitalisation in the sector.
Parma is among the most digitally advanced provinces in the country: a basic online presence is widespread, so simply "existing" is no longer enough to gain an edge. Here, response times, reviews and a page that drives bookings matter more than yet another brochure website.
196
salons analysed in the province
44%
with no website (below the national average of 49%)
71%
with neither Instagram nor Facebook
How the province of Parma
Real data, measured salon by salon across the 196 salons covered:
- No website87 · 44%
- Neither Instagram nor Facebook140 · 71%
- Reachable on WhatsApp104 · 53%
- With a public email address44 · 22%
- Already on a marketplace (Fresha)1 · 1%
If you own a salon a Parma
The digital gap is an opportunity: if, in your province, 44% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Parma?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Parma.
Other provinces in Emilia-Romagna
Compare Parma with the rest of the region, or open the full regional overview.