Digital Index · Lombardia

    Beauty salons in Lombardia: how many are online

    In Lombardia we checked 5,985 beauty salons across 12 provinces: the 49% have no website, in line with the national average of 49%. It is the 10in the regional ranking out of 20 for digital adoption in the sector.

    5,985

    salons analysed

    49%

    without a website

    69%

    without social media

    61%

    reachable on WhatsApp

    The provinces of Lombardia

    Ranked from most to least digitally connected. Click for a full breakdown of each province.

    Online presence of beauty salons in the provinces of Lombardia
    ProvinceSalonsNo websiteNo social media
    Sondrio7543%69%
    Milan2,41547%69%
    Brescia63349%69%
    Bergamo59949%66%
    Lecco16049%68%
    Monza e Brianza55450%66%
    Pavia26250%74%
    Como33751%69%
    Mantova15053%75%
    Cremona15554%74%
    Lodi9754%63%
    Varese54857%71%

    How to contact a salon in Lombardia

    A total of 61% of salons in the region can be reached on WhatsApp, compared with 21% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.

    If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.

    Back to the national report

    How your salon measures up in Lombardia?

    Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.

    Take the visibility test

    Explore more of the Digital Index

    The full national report

    Methodology, key figures and rankings for all Italian provinces.

    What we do for the beauty sector

    The system the salons we work with use to fill their appointment books.

    If you want leads, there are countless agencies.

    If You Want a System
    that Turns Them into Revenue, Let's Talk.