Digital Index · Province of Pavia
Beauty salons in Pavia: how they perform online
In the province of Pavia (Lombardia) we checked each of the 262 beauty salons: a total of 50% have no website, in line with the national average of 49% e in line with its regional average (49%). It is the 55ª province out of 104 in the national ranking for digitalisation in the sector.
A Pavia the biggest outlier is not websites but social media: 74% of salons have no linked public profiles. In a sector where results are visual, this is the most affordable and most overlooked growth lever in the province.
262
salons analysed in the province
50%
with no website (in line with the national average of 49%)
74%
with neither Instagram nor Facebook
How the province of Pavia
Real data, measured salon by salon across the 262 salons covered:
- No website130 · 50%
- Neither Instagram nor Facebook193 · 74%
- Reachable on WhatsApp147 · 56%
- With a public email address56 · 21%
- Already on a marketplace (Fresha)6 · 2%
If you own a salon a Pavia
The digital gap is an opportunity: if, in your province, 50% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Pavia?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Pavia.
Other provinces in Lombardia
Compare Pavia with the rest of the region, or open the full regional overview.