Digital Index · Marche
Beauty salons in Marche: how many are online
In Marche we checked 732 beauty salons across 5 provinces: the 51% have no website, in line with the national average of 49%. It is the 12in the regional ranking out of 20 for digital adoption in the sector.
732
salons analysed
51%
without a website
65%
without social media
57%
reachable on WhatsApp
The provinces of Marche
Ranked from most to least digitally connected. Click for a full breakdown of each province.
| Province | Salons | No website | No social media |
|---|---|---|---|
| Ascoli Piceno | 133 | 48% | 68% |
| Pesaro e Urbino | 136 | 49% | 70% |
| Ancona | 220 | 52% | 58% |
| Macerata | 158 | 52% | 63% |
| Fermo | 85 | 52% | 73% |
How to contact a salon in Marche
A total of 57% of salons in the region can be reached on WhatsApp, compared with 19% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.
If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.
Back to the national reportHow your salon measures up in Marche?
Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.