Digital Index · Province of Fermo
Beauty salons in Fermo: how they perform online
In the province of Fermo (Marche) we checked each of the 85 beauty salons: a total of 52% have no website, above the national average of 49% e in line with its regional average (51%). It is the 64ª province out of 104 in the national ranking for digitalisation in the sector.
A Fermo the biggest outlier is not websites but social media: 73% of salons have no linked public profiles. In a sector where results are visual, this is the most affordable and most overlooked growth lever in the province.
85
salons analysed in the province
52%
with no website (above the national average of 49%)
73%
with neither Instagram nor Facebook
How the province of Fermo
Real data, measured salon by salon across the 85 salons covered:
- No website44 · 52%
- Neither Instagram nor Facebook62 · 73%
- Reachable on WhatsApp50 · 59%
- With a public email address9 · 11%
- Already on a marketplace (Fresha)0 · 0%
If you own a salon a Fermo
The digital gap is an opportunity: if, in your province, 52% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Fermo?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Fermo.
Other provinces in Marche
Compare Fermo with the rest of the region, or open the full regional overview.