Digital Index · Province of Trento
Beauty salons in Trento: how they perform online
In the province of Trento (Trentino-Alto Adige) we checked each of the 356 beauty salons: a total of 36% have no website, below the national average of 49% e in line with its regional average (34%). It is the 7ª province out of 104 in the national ranking for digitalisation in the sector.
Trento is among the most digitally advanced provinces in the country: a basic online presence is widespread, so simply "existing" is no longer enough to gain an edge. Here, response times, reviews and a page that drives bookings matter more than yet another brochure website.
356
salons analysed in the province
36%
with no website (below the national average of 49%)
58%
with neither Instagram nor Facebook
How the province of Trento
Real data, measured salon by salon across the 356 salons covered:
- No website129 · 36%
- Neither Instagram nor Facebook206 · 58%
- Reachable on WhatsApp175 · 49%
- With a public email address118 · 33%
- Already on a marketplace (Fresha)1 · 0%
If you own a salon a Trento
The digital gap is an opportunity: if, in your province, 36% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Trento?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Trento.
Other provinces in Trentino-Alto Adige
Compare Trento with the rest of the region, or open the full regional overview.