Digital Index · Province of Caserta
Beauty salons in Caserta: how they perform online
In the province of Caserta (Campania) we checked each of the 212 beauty salons: a total of 58% have no website, above the national average of 49% e worse than its regional average (49%). It is the 95ª province out of 104 in the national ranking for digitalisation in the sector.
Compared with the rest of Italy, Caserta is lagging behind: the share of salons that cannot be reached online is among the highest, meaning a local Google search returns very few well-established options. Salons that present themselves well are not competing with ten others: they are competing with two or three.
212
salons analysed in the province
58%
with no website (above the national average of 49%)
69%
with neither Instagram nor Facebook
How the province of Caserta
Real data, measured salon by salon across the 212 salons covered:
- No website122 · 58%
- Neither Instagram nor Facebook147 · 69%
- Reachable on WhatsApp122 · 58%
- With a public email address37 · 17%
- Already on a marketplace (Fresha)3 · 1%
If you own a salon a Caserta
The digital gap is an opportunity: if, in your province, 58% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Caserta?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Caserta.
Other provinces in Campania
Compare Caserta with the rest of the region, or open the full regional overview.