Digital Index · Province of Naples
Beauty salons in Napoli: how they perform online
In the province of Naples (Campania) we checked each of the 765 beauty salons: a total of 48% have no website, in line with the national average of 49% e in line with its regional average (49%). It is the 38ª province out of 104 in the national ranking for digitalisation in the sector.
Napoli is a province in line with the Italian average: neither a saturated market nor a digital desert. The edge comes from the details — a website that loads quickly on mobile, clear opening hours and prices, a quick response to enquiries.
765
salons analysed in the province
48%
with no website (in line with the national average of 49%)
67%
with neither Instagram nor Facebook
How the province of Naples
Real data, measured salon by salon across the 765 salons covered:
- No website365 · 48%
- Neither Instagram nor Facebook511 · 67%
- Reachable on WhatsApp338 · 44%
- With a public email address157 · 21%
- Already on a marketplace (Fresha)15 · 2%
If you own a salon a Naples
The digital gap is an opportunity: if, in your province, 48% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Naples?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Naples.
Other provinces in Campania
Compare Naples with the rest of the region, or open the full regional overview.