Digital Index · Province of Perugia
Beauty salons in Perugia: how they perform online
In the province of Perugia (Umbria) we checked each of the 400 beauty salons: a total of 45% have no website, below the national average of 49% e in line with its regional average (46%). It is the 21ª province out of 104 in the national ranking for digitalisation in the sector.
Perugia is a province in line with the Italian average: neither a saturated market nor a digital desert. The edge comes from the details — a website that loads quickly on mobile, clear opening hours and prices, a quick response to enquiries.
400
salons analysed in the province
45%
with no website (below the national average of 49%)
64%
with neither Instagram nor Facebook
How the province of Perugia
Real data, measured salon by salon across the 400 salons covered:
- No website180 · 45%
- Neither Instagram nor Facebook256 · 64%
- Reachable on WhatsApp204 · 51%
- With a public email address103 · 26%
- Already on a marketplace (Fresha)2 · 1%
If you own a salon a Perugia
The digital gap is an opportunity: if, in your province, 45% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Perugia?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Perugia.
Other provinces in Umbria
Compare Perugia with the rest of the region, or open the full regional overview.