Digital Index · Lazio

    Beauty salons in Lazio: how many are online

    In Lazio we checked 3,653 beauty salons across 5 provinces: the 47% have no website, in line with the national average of 49%. It is the 7in the regional ranking out of 20 for digital adoption in the sector.

    3,653

    salons analysed

    47%

    without a website

    70%

    without social media

    52%

    reachable on WhatsApp

    The provinces of Lazio

    Ranked from most to least digitally connected. Click for a full breakdown of each province.

    Online presence of beauty salons in the provinces of Lazio
    ProvinceSalonsNo websiteNo social media
    Rome3,06246%70%
    Rieti6146%77%
    Latina23051%70%
    Frosinone15953%72%
    Viterbo14155%72%

    How to contact a salon in Lazio

    A total of 52% of salons in the region can be reached on WhatsApp, compared with 17% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.

    If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.

    Back to the national report

    How your salon measures up in Lazio?

    Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.

    Take the visibility test

    Explore more of the Digital Index

    The full national report

    Methodology, key figures and rankings for all Italian provinces.

    What we do for the beauty sector

    The system the salons we work with use to fill their appointment books.

    If you want leads, there are countless agencies.

    If You Want a System
    that Turns Them into Revenue, Let's Talk.