Digital Index · Province of Viterbo
Beauty salons in Viterbo: how they perform online
In the province of Viterbo (Lazio) we checked each of the 141 beauty salons: a total of 55% have no website, above the national average of 49% e worse than its regional average (47%). It is the 82ª province out of 104 in the national ranking for digitalisation in the sector.
Compared with the rest of Italy, Viterbo is lagging behind: the share of salons that cannot be reached online is among the highest, meaning a local Google search returns very few well-established options. Salons that present themselves well are not competing with ten others: they are competing with two or three.
141
salons analysed in the province
55%
with no website (above the national average of 49%)
72%
with neither Instagram nor Facebook
How the province of Viterbo
Real data, measured salon by salon across the 141 salons covered:
- No website78 · 55%
- Neither Instagram nor Facebook102 · 72%
- Reachable on WhatsApp86 · 61%
- With a public email address15 · 11%
- Already on a marketplace (Fresha)0 · 0%
If you own a salon a Viterbo
The digital gap is an opportunity: if, in your province, 55% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Viterbo?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Viterbo.
Other provinces in Lazio
Compare Viterbo with the rest of the region, or open the full regional overview.