Digital Index · Province of Rome
Beauty salons in Roma: how they perform online
In the province of Rome (Lazio) we checked each of the 3,062 beauty salons: a total of 46% have no website, below the national average of 49% e in line with its regional average (47%). It is the 28ª province out of 104 in the national ranking for digitalisation in the sector.
A Roma the biggest outlier is not websites but social media: 70% of salons have no linked public profiles. In a sector where results are visual, this is the most affordable and most overlooked growth lever in the province.
3,062
salons analysed in the province
46%
with no website (below the national average of 49%)
70%
with neither Instagram nor Facebook
How the province of Rome
Real data, measured salon by salon across the 3,062 salons covered:
- No website1,404 · 46%
- Neither Instagram nor Facebook2,130 · 70%
- Reachable on WhatsApp1,539 · 50%
- With a public email address541 · 18%
- Already on a marketplace (Fresha)37 · 1%
If you own a salon a Rome
The digital gap is an opportunity: if, in your province, 46% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Rome?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Rome.
Other provinces in Lazio
Compare Rome with the rest of the region, or open the full regional overview.