Digital Index · Province of Trieste

    Beauty salons in Trieste: how they perform online

    In the province of Trieste (Friuli-Venezia Giulia) we checked each of the 137 beauty salons: a total of 34% have no website, below the national average of 49% e better than its regional average (44%). It is the 5ª province out of 104 in the national ranking for digitalisation in the sector.

    Trieste is among the most digitally advanced provinces in the country: a basic online presence is widespread, so simply "existing" is no longer enough to gain an edge. Here, response times, reviews and a page that drives bookings matter more than yet another brochure website.

    137

    salons analysed in the province

    34%

    with no website (below the national average of 49%)

    70%

    with neither Instagram nor Facebook

    How the province of Trieste

    Real data, measured salon by salon across the 137 salons covered:

    • No website46 · 34%
    • Neither Instagram nor Facebook96 · 70%
    • Reachable on WhatsApp73 · 53%
    • With a public email address34 · 25%
    • Already on a marketplace (Fresha)2 · 1%
    View the full national report

    If you own a salon a Trieste

    The digital gap is an opportunity: if, in your province, 34% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:

    • A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
    • A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
    • A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.

    You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.

    How your salon measures up a Trieste?

    Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Trieste.

    Take the visibility test

    Other provinces in Friuli-Venezia Giulia

    Compare Trieste with the rest of the region, or open the full regional overview.

    Udine · 45% without a websitePordenone · 45% without a websiteGorizia · 57% without a website

    Explore more of the Digital Index

    The full national report

    Methodology, key figures, rankings and open data to download.

    What we do for the beauty sector

    The system the salons we work with use to fill their appointment books.

    If you want leads, there are countless agencies.

    If You Want a System
    that Turns Them into Revenue, Let's Talk.