Digital Index · Province of Udine
Beauty salons in Udine: how they perform online
In the province of Udine (Friuli-Venezia Giulia) we checked each of the 357 beauty salons: a total of 45% have no website, below the national average of 49% e in line with its regional average (44%). It is the 24ª province out of 104 in the national ranking for digitalisation in the sector.
Udine is a province in line with the Italian average: neither a saturated market nor a digital desert. The edge comes from the details — a website that loads quickly on mobile, clear opening hours and prices, a quick response to enquiries.
357
salons analysed in the province
45%
with no website (below the national average of 49%)
67%
with neither Instagram nor Facebook
How the province of Udine
Real data, measured salon by salon across the 357 salons covered:
- No website159 · 45%
- Neither Instagram nor Facebook240 · 67%
- Reachable on WhatsApp223 · 62%
- With a public email address70 · 20%
- Already on a marketplace (Fresha)3 · 1%
If you own a salon ad Udine
The digital gap is an opportunity: if, in your province, 45% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up ad Udine?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Udine.
Other provinces in Friuli-Venezia Giulia
Compare Udine with the rest of the region, or open the full regional overview.