Digital Index · Province of Alessandria
Beauty salons in Alessandria: how they perform online
In the province of Alessandria (Piemonte) we checked each of the 183 beauty salons: a total of 51% have no website, in line with the national average of 49% e in line with its regional average (53%). It is the 57ª province out of 104 in the national ranking for digitalisation in the sector.
A Alessandria the biggest outlier is not websites but social media: 78% of salons have no linked public profiles. In a sector where results are visual, this is the most affordable and most overlooked growth lever in the province.
183
salons analysed in the province
51%
with no website (in line with the national average of 49%)
78%
with neither Instagram nor Facebook
How the province of Alessandria
Real data, measured salon by salon across the 183 salons covered:
- No website94 · 51%
- Neither Instagram nor Facebook143 · 78%
- Reachable on WhatsApp99 · 54%
- With a public email address24 · 13%
- Already on a marketplace (Fresha)0 · 0%
If you own a salon ad Alessandria
The digital gap is an opportunity: if, in your province, 51% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up ad Alessandria?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Alessandria.
Other provinces in Piemonte
Compare Alessandria with the rest of the region, or open the full regional overview.