Digital Index · Piemonte
Beauty salons in Piemonte: how many are online
In Piemonte we checked 2,390 beauty salons across 8 provinces: the 53% have no website, 4 points above the national average of 49%. It is the 16in the regional ranking out of 20 for digital adoption in the sector.
2,390
salons analysed
53%
without a website
69%
without social media
63%
reachable on WhatsApp
The provinces of Piemonte
Ranked from most to least digitally connected. Click for a full breakdown of each province.
| Province | Salons | No website | No social media |
|---|---|---|---|
| Asti | 82 | 38% | 68% |
| Verbano-Cusio-Ossola | 70 | 46% | 64% |
| Alessandria | 183 | 51% | 78% |
| Cuneo | 316 | 52% | 70% |
| Novara | 178 | 53% | 66% |
| Vercelli | 85 | 53% | 68% |
| Turin | 1,414 | 54% | 69% |
| Biella | 62 | 55% | 69% |
How to contact a salon in Piemonte
A total of 63% of salons in the region can be reached on WhatsApp, compared with 19% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.
If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.
Back to the national reportHow your salon measures up in Piemonte?
Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.