Digital Index · Province of Biella
Beauty salons in Biella: how they perform online
In the province of Biella (Piemonte) we checked each of the 62 beauty salons: a total of 55% have no website, above the national average of 49% e in line with its regional average (53%). It is the 79ª province out of 104 in the national ranking for digitalisation in the sector.
Compared with the rest of Italy, Biella is lagging behind: the share of salons that cannot be reached online is among the highest, meaning a local Google search returns very few well-established options. Salons that present themselves well are not competing with ten others: they are competing with two or three.
62
salons analysed in the province
55%
with no website (above the national average of 49%)
69%
with neither Instagram nor Facebook
How the province of Biella
Real data, measured salon by salon across the 62 salons covered:
- No website34 · 55%
- Neither Instagram nor Facebook43 · 69%
- Reachable on WhatsApp39 · 63%
- With a public email address9 · 15%
- Already on a marketplace (Fresha)2 · 3%
If you own a salon a Biella
The digital gap is an opportunity: if, in your province, 55% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Biella?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Biella.
Other provinces in Piemonte
Compare Biella with the rest of the region, or open the full regional overview.