Digital Index · Province of Florence
Beauty salons in Firenze: how they perform online
In the province of Florence (Toscana) we checked each of the 625 beauty salons: a total of 47% have no website, in line with the national average of 49% e in line with its regional average (49%). It is the 30ª province out of 104 in the national ranking for digitalisation in the sector.
Firenze is a province in line with the Italian average: neither a saturated market nor a digital desert. The edge comes from the details — a website that loads quickly on mobile, clear opening hours and prices, a quick response to enquiries.
625
salons analysed in the province
47%
with no website (in line with the national average of 49%)
68%
with neither Instagram nor Facebook
How the province of Florence
Real data, measured salon by salon across the 625 salons covered:
- No website291 · 47%
- Neither Instagram nor Facebook425 · 68%
- Reachable on WhatsApp319 · 51%
- With a public email address155 · 25%
- Already on a marketplace (Fresha)12 · 2%
If you own a salon a Florence
The digital gap is an opportunity: if, in your province, 47% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Florence?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Florence.
Other provinces in Toscana
Compare Florence with the rest of the region, or open the full regional overview.