Digital Index · Province of Siena
Beauty salons in Siena: how they perform online
In the province of Siena (Toscana) we checked each of the 151 beauty salons: a total of 30% have no website, below the national average of 49% e better than its regional average (49%). It is the 3ª province out of 104 in the national ranking for digitalisation in the sector.
Siena is among the most digitally advanced provinces in the country: a basic online presence is widespread, so simply "existing" is no longer enough to gain an edge. Here, response times, reviews and a page that drives bookings matter more than yet another brochure website.
151
salons analysed in the province
30%
with no website (below the national average of 49%)
60%
with neither Instagram nor Facebook
How the province of Siena
Real data, measured salon by salon across the 151 salons covered:
- No website45 · 30%
- Neither Instagram nor Facebook90 · 60%
- Reachable on WhatsApp67 · 44%
- With a public email address57 · 38%
- Already on a marketplace (Fresha)1 · 1%
If you own a salon a Siena
The digital gap is an opportunity: if, in your province, 30% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:
- A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
- A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
- A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.
You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.
How your salon measures up a Siena?
Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Siena.
Other provinces in Toscana
Compare Siena with the rest of the region, or open the full regional overview.