Digital Index · Toscana

    Beauty salons in Toscana: how many are online

    In Toscana we checked 2,071 beauty salons across 10 provinces: the 49% have no website, in line with the national average of 49%. It is the 11in the regional ranking out of 20 for digital adoption in the sector.

    2,071

    salons analysed

    49%

    without a website

    68%

    without social media

    52%

    reachable on WhatsApp

    The provinces of Toscana

    Ranked from most to least digitally connected. Click for a full breakdown of each province.

    Online presence of beauty salons in the provinces of Toscana
    ProvinceSalonsNo websiteNo social media
    Siena15130%60%
    Florence62547%68%
    Lucca23747%68%
    Pistoia15049%69%
    Pisa23451%69%
    Grosseto9851%69%
    Livorno18354%73%
    Arezzo16255%63%
    Massa-Carrara8357%69%
    Prato14862%71%

    How to contact a salon in Toscana

    A total of 52% of salons in the region can be reached on WhatsApp, compared with 22% that list an email address. People looking to book send a message: the salon that replies within minutes wins the appointment others miss.

    If you are deciding what to tackle first, start with marketing guide for beauty salons and managing enquiries on WhatsApp.

    Back to the national report

    How your salon measures up in Toscana?

    Take the visibility test: we check your Google listing, website, social media and booking options and tell you what to fix first.

    Take the visibility test

    Explore more of the Digital Index

    The full national report

    Methodology, key figures and rankings for all Italian provinces.

    What we do for the beauty sector

    The system the salons we work with use to fill their appointment books.

    If you want leads, there are countless agencies.

    If You Want a System
    that Turns Them into Revenue, Let's Talk.