Digital Index · Province of Massa-Carrara

    Beauty salons in Massa-Carrara: how they perform online

    In the province of Massa-Carrara (Toscana) we checked each of the 83 beauty salons: a total of 57% have no website, above the national average of 49% e worse than its regional average (49%). It is the 90ª province out of 104 in the national ranking for digitalisation in the sector.

    Compared with the rest of Italy, Massa-Carrara is lagging behind: the share of salons that cannot be reached online is among the highest, meaning a local Google search returns very few well-established options. Salons that present themselves well are not competing with ten others: they are competing with two or three.

    83

    salons analysed in the province

    57%

    with no website (above the national average of 49%)

    69%

    with neither Instagram nor Facebook

    How the province of Massa-Carrara

    Real data, measured salon by salon across the 83 salons covered:

    • No website47 · 57%
    • Neither Instagram nor Facebook57 · 69%
    • Reachable on WhatsApp51 · 61%
    • With a public email address16 · 19%
    • Already on a marketplace (Fresha)2 · 2%
    View the full national report

    If you own a salon a Massa-Carrara

    The digital gap is an opportunity: if, in your province, 57% of salons cannot be reached online, those who act first capture the demand others miss. Three things matter straight away:

    • A responsive website that loads quickly on mobile, with clearly visible prices and booking options.
    • A well-maintained Google Business Profile: opening hours, photos, reviews with replies.
    • A way to respond to enquiries immediately: someone who messages three salons books with the first to reply.

    You will find them explained step by step in the marketing guide for beauty salons, in the guide on how to fill your appointment book and in the guide on WhatsApp and AI.

    How your salon measures up a Massa-Carrara?

    Take the visibility test: we check your salon's Google listing, website, social media and booking options and compare the results with data from Massa-Carrara.

    Take the visibility test

    Other provinces in Toscana

    Compare Massa-Carrara with the rest of the region, or open the full regional overview.

    Florence · 47% without a websiteLucca · 47% without a websitePisa · 51% without a websiteLivorno · 54% without a websiteArezzo · 55% without a websiteSiena · 30% without a website

    Explore more of the Digital Index

    The full national report

    Methodology, key figures, rankings and open data to download.

    What we do for the beauty sector

    The system the salons we work with use to fill their appointment books.

    If you want leads, there are countless agencies.

    If You Want a System
    that Turns Them into Revenue, Let's Talk.